David D. Holland, CPA, CFP®
Chief Executive Officer

David Holland


"l truly enjoy helping people plan and make the transition to retirement! My team and I offer personalized attention to individuals and couples seeking a premium, professional experience. Much of our work focuses on investing and risk management as well as retirement income planning, tax planning, and estate planning.” - David Holland

David D. Holland was born and raised in Bunnell, Florida. A graduate of the University of North Florida, David began his career as a CPA in 1991. In 1997, He founded Holland Financial and, soon after, incorporated Holland Advisory Services.

David Feeding Alpacas

To help educate people about money and the impact planning can have on their futures, David wrote two books, Confessions of a Financial Planner: Secrets to a Secure Retirement and How to Get Great Advice & Avoid Financial Scams.

Over the years, David has continued to generate educational content to help people PlanStronger™. He has created videos, newspaper columns, hosted a popular weekday radio show and most recently, produced PlanStrongerTV™, nine seasons of a television show that features experts on retirement and financial planning (WDSC Channel 15, 6:00 pm, daily). PlanStrongerTV™ also airs on public television stations around the country.

David and Toni

A firm believer in giving back to the community, David supports various local charities, especially those that help underprivileged youngsters. He and his wife, Toni, have three children and reside in Ormond Beach, Florida.

David holds the following certifications:

CERTIFIED FINANCIAL PLANNER™ · Certified Public Accountant · Personal Financial Specialist · Chartered Life Underwriter® · Chartered Financial Consultant® · Certified Trust Financial Advisor

Puppy Love
Surfing with the Pup
David and Wife, Toni
David on a Hike


If you have questions or would like to set an appointment, please call us or contact us at Questions@PlanStronger.com

Holland Financial, Inc.

700 West Granada Boulevard
Ormond Beach, FL, 32174
Phone (386) 671-7526