David D. Holland, CPA/PFS, CLU®, ChFC®
Chief Executive Officer

"l truly enjoy helping people plan and make the transition to retirement! My team and I offer personalized attention to individuals and couples seeking a premium, professional experience. Much of our work focuses on investing and risk management as well as retirement income planning, tax planning, and estate planning.” - David Holland

David D. Holland was born and raised in Bunnell, Florida. A graduate of the University of North Florida, David began his career as a CPA in 1991. In 1997, He founded Holland Financial and, soon after, incorporated Holland Advisory Services.

To help educate people about money and the impact planning can have on their futures, David has written a new book, Smart Over Heart.

Over the years, David has generated educational content to help people PlanStronger®. He has created videos, newspaper columns, hosted a popular weekday radio show and most recently, produced PlanStrongerTV™, eleven seasons of a television show that features experts on retirement and financial planning (WDSC Channel 15, 6:00 pm, daily). All episodes are free to stream anytime on the PlanStronger® App .

A firm believer in giving back to the community, David supports various local charities, especially those that help underprivileged youngsters. He and his wife, Toni, have three children and reside in Ormond Beach, Florida.

David holds the following certifications:

Certified Public Accountant · Personal Financial Specialist · Chartered Life Underwriter® · Chartered Financial Consultant® · Certified Trust and Fiduciary Advisor · Master Certified Independent Trustee